Driving Traffic: “It’s not just qualified anymore!”

Sounds strange. With all the hype about qualified traffic, PPC campaigns and increasing conversions, why is unqualified traffic suddenly a good thing?

Well, don’t run too far with this, because if you’ve got a paid program in place you might break the bank. However, in some instances, ANY traffic can help your keyword rankings.

Here’s how it works:

With the advent of social search and web 2.0, algorithms are placing an increasing importance on site relevance when returning search results. Not only are back link quantities a factor, but back link popularity, their age and their ‘trust-factor,’ as Google puts it.

The more visibility a site has in social content-sharing communities such as digg.com, the more people who bookmark sites at del.icio.us, and the more blogs linking to a site at technorati.com… the greater the ‘trust-factor.’ Google is quick to return a result that they deem trustworthy,or, ‘relevant.’

Here’s how it applies:

As an engineer, your client base probably isn’t scouring the internet for tech-i.e. social sites. However, there is an ample audience that just might be willing to link to an article entitled “25 alternative uses for a drill press” from their humor blog. The link counts. The visibility counts. The presence counts. And these three factors will, in the long haul, boost your key word placement in the search engines.

Yes, it takes time. Yes, it takes imagination. But the more traffic you have to your site, the higher its page ranks, and so forth. It’s a good thing! It means virtually ALL your visitors are qualified. (Sans those PPC-ers.) They are either ready to buy, or helping your rank. Bless’em!

For more information on advanced seo concepts and driving traffic you can also refer to our website www.webdesignexperts.us

Search Engine Optimization (SEO)

Search engine optimization is often the foundation of a search engine marketing campaign, as natural placement for the right terms is the best type of marketing you can get.

SEO is simply the course of applying common sense and basic honesty to your approach and keeping in mind that you and the search engines share the same view. You want relevant traffic to your sites and that's exactly what the search engine wants to give you, as long as you have the most relevant and famous site. We help you improve your site to meet the criteria search engines look for.

Search Engine Optimization - Tricks of the trade

Search engines today recognize tricks such as Key-word packing, invisible keywords and cloaking. Many engines today have spam detectors and are looking constantly for over optimization procedures. Of course, ethical search engine optimization techniques are labor intensive and time consuming but that is the way we prefer. As always technology has to take the blame for some of the practices deployed by search engine optimizers. Each day sees a plethora of search engine optimization tools that promise to produce astounding results in a few hours. They only end up soaking the bandwidth of the search engine and its processing resources.



We don't consider "Search Engine Optimization" course as something secretive, something to be withheld. Understanding how search engines work, the methodologies used and choosing the right key phrases which is absolutely fundamental to the whole course.We consider Search Engine Optimization as an education where we impart knowledge into our team of executives. Practices that don't deliver have to be discarded away and an interactive dialogue often leads to an idea that requires a hand on approach. An initial approach would include:

To read more about search engine optimization click here

You can also refer to our website www.webdesignexperts.us for SEO services

Should I Have a Flash Website??

Another web design firm said they would design a ‘Flash’ website for me. Will you do that?”

It’s a frequent question. The answer is no. Let’s explore why.

First, let’s look at what Flash is.

Flash is a software package from Macromedia. I readily admit it’s quite amazing.

In fact, it’s so amazing that a web designer can get you very excited, imagining what your website will be like with all that great Flash action. One designer we know says in his brochure, “We design websites so cool your customers will show your friends.”

I guess that’s okay if you want a website to show off to your friends. I’d rather build a website that will promote your business, without costing you an arm and a leg. To heck with showing off to your friends.

Have you ever gone to a website, waited while the page loaded, and then watched an animated presentation before you could go to the real website?

That’s a “Flash” presentation. It’s really “cool.” So cool, that most web designers put a “Skip intro” button on it so you don’t have to watch it. And, if you’re like most of us, you skip the intro.

Why? Because it waste time.

Most Flash presentations take awhile to load on your computer, then you have to wait while they run, then you finally get to the information you want. (And you have to wait a bit for that to load, too.)

So flash is a nuisance.

From your standpoint, here’s why you don’t want a Flash website:

• It’s expensive. Developing good Flash elements takes a top-notch Flash designer. And takes time.
• It slows down your website. Not everyone has a broadband connection.
• It gets in the way of your guests who want to use your website. And you want their experience it be easy and pleasant.

Is there a place for Flash? Sure.

Check out one of my favorite and my own websites, webdesignexperts.com. They use Flash quite effectively, combining animation and sound. Would you like to guess at the thousands of dollars that cost?

One place you might want to use Flash is in putting audio and video on your website, not as an “intro” but as option buttons where your guests choose to watch a demonstration, or to listen to an explanation, to hear a customer describe an experience. For this, Flash is far superior to the typical approach to audio and video. That’s because Flash is already built in most web browsers, so you can the audio or video clip almost instantly, without special programs like QuickTime, Microsoft Media Player, or Real Media Player.

For audio and video clips, we’d rather see you use a service that makes it easy to manage and post the clips on your website. They won’t even tell you it’s Flash (because it’s more detail that you don’t need to know). The service makes it easy; the hard way is buying the Flash software, learning to use it, and figuring out how to put the clips on your website.

You can also refer to our website www.webdesignexperts.us for Flash Web Desgin services